Western Radio Show Episode 36 by SUCCEED – Butts in the Seats

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Want to learn the secrets of a successful Rodeo? Want to learn how to grow your Equine Event? Then listen to Alan and Tammy as they visit with Steve Gander, a 30 year veteran of Rodeo marketing and event management. Tammy and Alan discuss his career, his strategies and stay tuned as Steve gives us some tips on putting on a successful event.

Western Radio Show Episode 36 by SUCCEED – Show Notes and Links:

  • Hosts: Alan Moorhead and Tammy Sronce
  • Guest: Steve Gander – Gander has made a 30-year career of producing, marketing, and underwriting professional rodeo and concerts. His World’s Toughest Rodeo series produced events in 28 states and Canada – from New York’s famed Madison Square Garden to Portland, Oregon. He produced the historic command performance for President and Mrs. Ronald Reagan and 11,000 guests. He has produced PRCA sanctioned events in 28 states and developed the World’s Toughest Bulls & Broncs Series of MLR (Major League Rodeo). In 2001, Gander wrote, Rodeo Event Marketing – The Business of Getting B.I.T.S. (Buts in the Seats). This book has become the industry standard. – http://www.rodeomarketingcollege.com/index.html

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Gander has made a 30-year career of producing, marketing, and underwriting professional rodeo and concerts. His World’s Toughest Rodeo series produced events in 28 states and Canada – from New York’s famed Madison Square Garden to Portland, Oregon. He produced the historic command performance for President and Mrs. Ronald Reagan and 11,000 guests.  He has produced PRCA sanctioned events in 28 states and developed the World’s Toughest Bulls & Broncs Series of MLR (Major League Rodeo). In 2001, Gander wrote, Rodeo Event Marketing – The Business of Getting B.I.T.S. (Buts in the Seats). This book has become the industry standard.

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